Palms, waves and hibiscus
Tiki takes its feel from Polynesian cocktail bars: palm leaves, flowers and water. The name is set in Lilita One, a heavy, rounded typeface, in coral with a teal shadow, like a carved sign. Underneath come the subtitle in spaced capitals between two hibiscus flowers and a double wave that closes the header. Two palm fronds in very light tints of coral and green peep out of the top corners; in the bottom corners, two small leaves.
A coral wave runs between one section and the next. Headings are in Lilita One with a hibiscus in front, dishes and cocktails in bold Karla, and prices in coral Lilita One, large and easy to find.
The menu it suits
Tropical cocktail bars and tiki bars, beach bars and beach clubs, Hawaiian restaurants and summer terraces with a cocktail list. It works just as well for a one-page cocktail menu as for a full food and drinks menu, with price columns for glass and jug.
If your place is more sand and parasols, look at Beach Bar; for a late-night cocktail bar designed for screens, try Neon.
Formats where it shines
- Two-column A4: food and cocktails, with the palms at the top.
- Slim A4: the cocktail list in one column, for the bar.
- 16:9 screen: behind the bar, with prices in coral.
- 4:5 post or 9:16 story: the cocktail of the week or the daily menu on social media.
Tips to get the most out of it
- For cocktails by the glass and by the jug, use price columns: the amounts line up under their headings.
- Group by family (classics, house specials, alcohol-free) and let the waves separate each group.
- The palms are silhouettes in very light ink: they come out well on any printer.
- If your cocktail list is long, one-column slim A4 can be held in one hand at the bar.
Colours, fonts, columns and format can all be changed in the editor without losing the design. It works on A4, US Letter, slim A4, A5, booklet, tri-fold, A3 and images for social media.
Screenprint
Mariner
Neon
Beach Bar