Guides · 22
By type of venue
Every venue has its own menu: sections, how to show prices and the allergens that come up most. Each guide comes with a template to start from.
Bars and cafés
Bar menu: snacks, small plates and drinks
Bar snacks, a small plate or a sharing portion, a sandwich and something to drink. A bar menu has its own rules, and this template already follows them.3 min · 16 Oct 2026
Cafe menu: coffee, breakfast and brunch
Lots of small items, combinations and extras. In a cafe, the menu has to help people order fast.2 min · 16 Oct 2026
Craft beer list for a taproom or bar
Pint or half, style, strength and something to eat. A good beer list helps people choose without having to ask at the bar every time.4 min · 16 Oct 2026
Ice cream parlour and gelateria menu
Sizes, flavours that change every week and a queue staring at the counter. An ice cream menu has to be read in seconds and must not hide a single allergen.4 min · 16 Oct 2026
Beach bar and beach kiosk menu
Customers in a hurry, in swimwear and often from abroad. A beach bar menu has to be readable in full sun, survive the sand and make sense in more than one language.4 min · 16 Oct 2026Restaurants
Italian restaurant menu
Antipasti, primi, secondi and dolci: an Italian menu comes with its own order. You just have to respect it, explain the names and mark the allergens properly.4 min · 16 Oct 2026
Mexican restaurant and taqueria menu
Tacos by the piece or by the order, names not everyone knows and salsas that are properly hot. The menu has to explain without boring anyone.4 min · 16 Oct 2026
Vegan restaurant menu
A dish being 100% plant-based doesn’t mean it’s free of allergens. On a vegan menu, soya, tree nuts, sesame and gluten turn up on almost every line.3 min · 16 Oct 2026
Steakhouse and grill menu
Cuts sold by weight, steaks shown to the guest before they hit the grill and a wine list to match. In a steakhouse, the price has to be clear before the meat meets the flames.4 min · 16 Oct 2026
Seafood restaurant menu
Produce that changes price and is sold by weight. A seafood menu has to be crystal clear so the bill surprises no one.3 min · 16 Oct 2026
Japanese restaurant menu
Names not everyone knows, prices per piece and allergens in almost every bite. A Japanese menu has to explain without being boring.4 min · 16 Oct 2026
Hotel menus: room service and breakfast
Read in the room, at any hour and in any language. Room service and breakfast menus have to work without a member of staff standing by to explain them.4 min · 16 Oct 2026Fast food and takeaway
Food truck and street food menu
Read standing up, from a couple of metres away and in a hurry. A food truck menu is the shortest of all, so every word counts.4 min · 16 Oct 2026
Pizzeria menu: sizes, toppings and extras
Two sizes, lots of toppings and extras on request. A pizzeria needs a menu that reads in order and leaves no doubt about the price.3 min · 16 Oct 2026
Burger restaurant menu
Burgers on their own or as a meal, extras, sauces and shakes. A burger menu has to make clear what goes in each one and how much it costs to add something.3 min · 16 Oct 2026
Kebab shop menu
Ordered at the counter, paid for quickly, and almost always with three choices to make: meat, bread and sauce. A kebab menu has to answer all three before anyone asks.3 min · 16 Oct 2026
Sandwich shop and deli menu
Lots of sandwiches, two sizes and several breads. In a sandwich shop, the menu has to be so well organised that customers find theirs before they reach the counter.4 min · 16 Oct 2026
Chicken shop and rotisserie menu
It’s mostly takeaway, often ordered by phone and busiest at the weekend. A chicken shop menu has to work from the door and still be useful on the customer’s kitchen table.4 min · 16 Oct 2026Drinks and desserts
How to write a wine list that helps guests choose
A wine list isn’t a catalogue. It’s a guide that helps guests find their bottle in a minute, see what it costs and order with confidence.3 min · 16 Oct 2026
How to write a cocktail menu
A few recipes, well described and clearly priced. The bar does the rest.3 min · 16 Oct 2026
Dessert menu: puddings, coffee and after-dinner drinks
It arrives when the guest has already eaten and is wondering whether to order anything else. A separate dessert menu, short and well written, is what tips the balance.3 min · 16 Oct 2026