Guides · 3
Pricing and rules
What each dish costs you, what you should charge, which dishes to push and what the rules say your menu must show.
What the law says your restaurant menu must show
Prices that include everything, no charges the customer hasn't seen, allergen information for everyone and, for the big chains, calories. What applies in the UK, what the EU adds and where the US differs.7 min · 16 Oct 2026
How to price the dishes on your menu
A dish's price comes from three places: what it costs you, what your competitors charge and what the customer thinks it's worth. Here's the method step by step, with numbers.5 min · 16 Oct 2026