Menu design

Brasserie. Classic grand café.

A double-rule frame, the name in bottle-green capitals and a fine line leading each dish to its price. Brasserie has the order of a grand old café.

Sample menu in the Brasserie design
Menu
Sample daily menu in the Brasserie design
Daily menu
Headings
Playfair Display
Body text
Source Serif 4
Colours
Columns on A4
2
Dot leaders to the price
Yes
Ideal for
brasserie, classic café, bistro, hotel restaurant, all-day café

A grand café on paper

Brasserie takes its cue from the great Parisian cafés and the classic cafés of any city. The whole page is framed by a fine double rule. The name is set in Playfair Display, in spaced capitals and bottle green; beneath it sit a small diamond ornament between rules and the subtitle in italics.

Sections open with the title in small caps between double rules. The most distinctive touch is in the dishes: a fine line leads each name to its price, like the dot leaders on traditional menus, only cleaner. The text is set in Source Serif, a comfortable reading serif, with descriptions in italics.

Long menus that stay in order

It is one of the styles that copes best with a long menu. The line to the price lets guests follow each row across two dense columns, and the rules separate the sections without any blocks of colour. It suits café-restaurant menus that cover the whole day (breakfast, dishes of the day, market cooking, desserts, wines) and brasseries serving the classics.

Glass and bottle columns line up under their headings, and a featured dish is marked with a fine-rule box.

Formats where it shines

  • Two-column A4: the full menu on one page.
  • Booklet: for long menus with wines, with a front and back cover.
  • A3 poster: at the entrance, framed by its double rule.
  • Daily menu: the title in green italics and each dish centred under its heading.

If you want the same order with more of a fine dining feel, compare it with Sobremesa. For a wine list with glass and bottle columns, try Bodega.

Tips to get the most out of it

  • It copes with long menus: the line to the price lets guests follow each row even across two dense columns.
  • Bottle green is the house colour; if you change it, try burgundy or midnight blue before anything bright.
  • For a café serving breakfast, lunch and afternoon tea, a booklet gives you room to separate each part of the day.
  • Use the bilingual version if you get a lot of tourists: the translation sits discreetly under each dish.

Colours, fonts, columns and format can all be changed in the editor without losing the design. It works on A4, US Letter, slim A4, A5, booklet, tri-fold, A3 and images for social media.

Frequently asked questions

What are the lines between the dish and the price?

They are leaders: they guide the eye from the name of the dish to its price. In Brasserie they are a fine rule, more elegant than the usual row of dots.

Can I change the green?

Yes. Ink and accent change separately; the text, frame, rules and headings follow those colours.

Which format suits it best?

A4 for a one-page menu, a booklet for long menus with wines and an A3 poster if you want to hang it at the entrance.

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