Grate, flame and stamp
Embers is the steakhouse menu. At the top and bottom of the page sits a grill grate between two rails, with the red glow of the coals behind. Above the name there is a flame, and the name itself is set in Rye, an old poster face with strong serifs, like a branding iron, with a shadow in the orange accent. In the corner of the first page, a worn round stamp says “flame grilled”.
Section titles are in white on rough-edged black boards resting on an iron rail. Dishes are set in Bitter, a sturdy slab serif, with descriptions in italics, dot leaders and prices in orange.
The menu it suits
Steakhouses, grill houses, chophouses and Argentine-style parrillas. Show the weight and ageing of your cuts next to the name or in the description, and write per-kilo prices as they are. Separate steaks, grilled fish and sides, and give the sides their own price so nobody gets a surprise on the bill.
A red wine list with glass and bottle columns fits the same style; if it is long, put it on a separate sheet in Bodega and the two will match.
Formats where it shines
- Two-column A4: the full menu.
- Booklet: steaks, fish and wines, with a cover.
- A3 poster: at the entrance or next to the dry-ageing cabinet.
- Daily menu: the title in orange, each course on its board and the price large.
If your place is more home cooking than grill, compare it with Tablecloth.
Tips to get the most out of it
- Give the weight and ageing of your cuts (“aged 45 days”) and write per-kilo prices as they are (65/kg).
- Separate steaks, grilled fish and sides; give the sides their own price.
- Orange is the accent; a rust red or a burgundy suit it too.
- If you upload your logo, it replaces the flame above the name.
Colours, fonts, columns and format can all be changed in the editor without losing the design. It works on A4, US Letter, slim A4, A5, booklet, tri-fold, A3 and images for social media.
Tablecloth
Bodega